The new product will come with four flavors of taste-makers —Beef, Shrimp, Chicken and Spicy, and these flavors will add unique tastes to the noodles which will be quite different from each other.
This problem is further augmented by inefficiencies in the distribution channel of Cocola and also the image of Cocola Instant Noodles as being imitators of Maggi Instant Noodles. As was mentioned earlier, all instant noodles packs come with a taste-maker which adds flavor to the core Geographically widespread maggi is a.
Cocola Food Products Ltd. Also, the consumer surveys have shown the preference of the consumers for these flavors. It came with a tastemaker and a small packet of oil.
The market size for instant noodles is tons approx. Introduction Problem and Purpose The purpose of the report is to improve the marketing mix and build a marketing plan for the product Cocola Instant Noodles of the Cocola Food Products Limited.
We will add three more distinctly different flavors to add to the depth of the product mix. As the instant noodles will be consumed, consumers will be able to taste the difference between each flavor offered by CIN and other companies.
Also involved are the current marketing strategies, the product and marketing mix and the distribution network used by these companies.
Goals Be the no. So in terms of flavors, both of the companies have similar products. Product Maggi 2 Minute- Masala Pack size: Cocola can serve the niche markets at present provided by the B2B prospects and also use its brand reputation to create awareness for Cocola Instant Noodles CIN.
Thus, training the workers so that the right tastemaker is put in the packet will be given. Consumers must feel that the value provided by this product created delight for them. This section is based on developing a new and better positioning for the Cocola Instant Noodles.
Logistics In this industry warehousing is provided mainly by the distributors although the manufacturers have warehouses too.
In the US, it caused sickness in more than 50 people in 30 states, half of whom required hospitalisation. Also it has been noted that the perceived difference between the tastes of the two flavors for the Maggi Instant Noodles are not that much.
There is a trend of both parents working in all social classes leaving the children to tend for themselves and instant noodles can be cooked by practically anyone who knows how to boil water. Also, Cocola and Fu-Wang have not set up specifically territorial distributor which has resulted in some overlaps.
The preparation method for this type of noodles is completely different from that of the air dried noodles. Technological Environment Currently, the technological environment is not directly affecting the demand for instant noodles.
The social factors we see affecting our product are: Then, the product portfolio of Cocola has been evaluated to find whether they conform and which markets they have targeted to serve. Channel conflict is not prevalent because orders placed are usually in bulk which serves the function of wholesalers and also because considerably few transactions are taking place.
After gathering the data from these surveys, analysis was done based on them to get the present situation for the product and the insights for the future provided. The vast distribution channel is a huge strength for CIN, which has not been levered.
Also, the sales force will no longer be working on a straight commission basis. Channel Conflict Since most of the companies are involved in a singular channel, there is no channel conflict. Two types of noodles are available in the Bangladeshi market.
Milk Candy e Chips:Percentage of sales by geographic area breakdown.
43% from Americas; 28% from Europe; Maggi products were returned to the shelves in NovemberOther media followed by reporting widespread child slavery and child trafficking in the production of cocoa.
WIDESPREAD MAGGI is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in in Switzerland, when Julius Maggi took over his father's mill.
Nestlé can also think of brand marriages to improve its saliency and reach. Suggested categories could be companies like food chains (for Nescafe and Maggi) and international events.
2. Expansion of distribution system: Nestlé has a widespread distribution system of warehouses all over the world. Maggi Instant Noodles (Nestlé Bangladesh Ltd.) Maggi Instant Noodles is the biggest player in the instant noodles market in Bangladesh with a market share of almost 57%.
It is a brand under the flagship of Nestlé Bangladesh Ltd. Feb 05, · Maggi is a brand of crayfish seasoning cubes (or liquid). It is much like chicken stock cubes, and can be found in the same supermarket as the Red Palm Oil.
It is used in many west African dishes as well as internationally. 1 ‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was, in a sense, created by Nestlé with the introduction of their Maggi.Download